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WKC Dog Show Rebrand
Avant Garden Rebrand
Tiny Toes Brand
Poster Design
Zine Design
LP Design
Toy Shop Brand
This is a completely self-initiated branding project born from a quiet love for small things and soft moments. Inspired by Pop Mart and its ability to turn emotions into tiny collectibles, this fictional toy store brand is a gentle ode to the beauty of the miniature. It explores the visual and emotional identity of a space where every figure tells a story, and every shelf feels like a page from a childhood dream. The design language is light, tender, and slightly magical—like a whispered story at bedtime, or the kind of quiet joy that lingers after opening a blind box. From color palette to logo mark, everything was created to feel intimate, collectible, and full of wonder.